Thursday, December 23, 2010

7.5 Tips for Small Business Owners

In response to my previous post on personal goal setting for 2011, several small business owners have asked me what broad areas they should be thinking about before the New Year. After giving it some thought, I ran across David Riklan's 7.5 quick tips for small business owners (I couldn't have said it better):

1. Review and completely update your business plan.
2. Increase your efforts in areas that are working.
3. Test out new potential areas of revenue.
4. Find and reach out to successful mentors to learn from.
5. Expand your network of personal and professional contacts.
6. Leverage and expand your personal and professional brand.
7. Inspire your employees, customers, and partners to work with you.
7.5. Get started now so you have a running start before January 1st.

Thanks for these tips David! Visit his site at

It is especially important for business owners to become wiser about social media. How much time are you spending on Facebook, Twitter and LinkedIn? Are the messages, look and feel consistent with your brand? Are you using tools such as Tweetdeck or Hootsuite, etc. to manage multiple accounts? Are you using analytics to track traffic? Start to truly think through how and why you're using social media for your business. Could this be tip 7.6?

How can you turn the above tips into specific, measurable, attainable, realistic and timebound(SMART)goals? Read the previous post for ideas.